Behr Paint Co. unveiled 21 versatile colors on Monday to make up its Color Trends 2021 Palette. The colors include neutrals mixed with some lavish bolds to create “energizing, yet comforting” focal points in a home, Behr says.
“This has been a year of unpredictability and 2020 has significantly changed our relationship with home,” says Erika Woelfel, vice president of color at Behr. “When our color team began exploring a palette for the coming year, we knew it needed to be grounded in what we’ve been craving: comfort and personalization. A new, ‘elevated’ articulation of ‘comfort’ goes beyond traditional beige, gray, and green hues and embraces color in a way that can redefine and enhance any type of space inside or outside the home.”
Behr says color will play an increasing role in setting a mood for a space, creating a positive atmosphere, and providing a sense of well-being that ensures living and workspaces feel “pleasant, light, and productive.”
The 2021 Behr color palette is organized into six color themes: casual comfort, subtle focus, optimistic view, quiet haven, calm zone, and outdoor escape.
Here’s a breakdown of each theme, according to Behr:
Casual Comfort: Light and cozy neutrals offer an updated take on the casual farmhouse look, achievable with warm-toned hues like Almond Wisp PPU5-12 and Sierra N240-4
Optimistic View: An eclectic mix of bright, luxe shades evoke a Mediterranean or ’70s glam vibe, featuring festive colors like Saffron Strands PPU6-02 or Kalahari Sunset MQ1-25.
Subtle Focus: Soft pastels like Seaside Villa S190-1 and Wishful Green M410-2 are inspired by modern versions of art deco design and styling, surrounding a space in subtle sweetness.
Calm Zone: Nurturing blues and greens continue to trend alongside society’s desire for selfcare and well-being, with colors like Jojoba N390-3 and Voyage PPU13-07 creating calm, restorative spaces.
Quiet Haven: Darker, evocative colors are fit for traditional and maximalist décor, with hues like Royal Orchard PPU11-01 and Broadway PPU18-20, creating boldness and balance..
Outdoor Escape: Any shade from the palette can be used to add curb appeal and expand your home’s livable space, whether it’s wrapping a home or targeting those focal points like doors, shutters or trim, you can find the hue that shows off your exterior.
Behr has teamed with color influencers for a social media campaign called “21 Days, 21 Colors, 21 Projects” that will share DIY projects featuring a color from the palette under the hashtag “#21DaysOfColor.”
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products for do-it-yourselfers and professionals in the United States, Canada and Mexico.