I found this article written by Aimee Tucker with Yankee Magazine. I agree with her, this dessert brings back many childhood memories. Although, my memories go back a lot earlier than Aimee's - about 15 years earlier! So if your math calculates properly, you'll see that this yummy dessert has been around for a long time.
Friendly’s Jubilee Roll combines two kinds of ice cream with fudge, nuts, and sprinkles into the ultimate take-home treat.
Founded in 1935 by the Blake Brothers of Springfield, Massachusetts, Friendly’s is a New England-based family dining restaurant chain that’s mostly known for its ice cream. Whenever I meet someone that has never heard of Friendly’s, I describe it as being “like Howard Johnson’s was, only without the motels.” Casual dining (think burgers and melts) with an emphasis on friendly service, and always dessert. Today, there are nearly 400 Friendly’s locations throughout the eastern United States, most of them in the Northeast.
If you prefer to enjoy your ice cream at home, however, Friendly’s also offers take-home options, including cartons of ice cream, sundae cups, ice cream bars and cones, and novelty ice cream “rolls” like the Jubilee Roll. Popular and affordable (Friendly’s packaged ice creams are New England’s best-selling brand in grocery stores) they’re permanently linked to fond childhood memories for most former New England kids, including me. Out of the box, it looked as elegant as I remembered from nearly every Christmas (and sometimes Thanksgiving) dessert table of my 1980s childhood. A chocolate ice cream center surrounded by chocolate chip ice cream, topped with fudge, chopped almonds, red and green candy chips, and what Friendly’s refers to as “an ice cream ribbon.” I just call it “the pink part,” aka “the best part.” It tasted like ice cream and frosting had a party, but that might have just been my imagination working overtime.
Could there be a more attractive, delicious way to both celebrate the holiday season and indulge in a little local pride? I don’t think so.